Professional Profile
Hello. I'm Zhu Yuanzhi（aka Zhou Sanfeng,周三疯）, a Chinese blogger since 2006, blogging on social media and NGO/NPO, CSR and ESG. In 2019, I started a light wiki project on ESG, it's ohESG.com.
In 2005, I joined ActionAid, a top ranked international NGO in worldwide. I spent 4 years and 10 months with farmers, children, teachers and grass roots government officials, to develop and conduct rural development programs to make better living condition for farmers.
In 2010, I joined Mercy Corps , another top ranked international NGO in worldwide. It took me to youth and children again. I'd been involved into Sichuan Wenchuan earthquake psychological rehabilitation for the children.From November 2014 to Juyl 2017, I worked at Gyson Tech Inc, an e-commerce company, as the leader of social media unit.
2017- 2021, I served in SynTao Co., Ltd., the leading independent consultancy in China on ESG, CSR.
From August 2021, I joined a community foundation as Devlopment Worker.
Speciality
Strong will and skillful on non-profit projects: Development, Implement, Monitor and Evaluation. Writing (in Chinese), Communication, Social media consultant for NGO/NPO.
Also have great judgment and insight on things such as internet, NGO/NPO porejects. Great skills on information searching, grouping and practise.
I built the Non-Profit Foundation Management Libary (Lib.3feng.im) and ESG Libary (ohESG.com).
Work Experience
Aug 2021 - Present
Deputy Secretary
Xindu Community Foundation, Full-Time
Served as community devlopment worker.
Nov 2017 - Aug 2021
Sustainability Consultant (CSR, ESG)
SynTao Co., Ltd., Full-Time
As consultant on CSR (Corporate social responsibility),ESG (Environment, Social and Governance), philanthropy grants, NGO/NPO management and devlopment.
I can help on those:
- CSR reporting consultancy, CSR strategy
- ESG reporting consultancy
- Philantropy grants consultancy / management
- Listed corporates researching
- NGO/NPO management consultancy and mentorship
Nov 2014 - Jul 2017
Social Manager
Gyson Tech Inc, Full-Time
Worked in this start-up company, charge on new brand as Social Manager in social media unit. Integrite persona , brand positioning and products' development, build the branding and communication strategy, found branding content matrix , delivering branding marketing from nothing.
Till now, searching results on brand's name get almost 810,000(with baidu, the number in Google up to 210,000) . The sales volume of social media unit grows from 0 to 300,000 a month.
Sept 2012 - Nov 2014
Editor and Program Manager
Chengdu Economical Information Center, Chengdu.gov.cn
Provide professional E-gov consultancy service for municipal & county level departments in Chengdu City.
As program manager in Chengdu municipal open government platform for county and township. Coordinate the partnership between government branch, county, township and programmer/designers. Composing and explain the demands from clients who come from all government levels to programmer/designers.
Composing platform user-guide, delivering training for 20+ government department and 3,000 villages/community and county/townships. The Chengdu municipal open government platform win 'the best e-gov practice award of China'.
Apr 2012 - Jun 2012
Editor
Chengdu.cn
Job：In the best web portal of Chengdu, be responsible for the UV/PV of the column, edit and integrate news ,pictures. Digging, searching news for the column, providing suggestions to promote the UE(user experience) of website.
Achievement：Provided UE suggestions , promote the PV up to 20%。
Jun 2010 - Dec 2011
Program Officer
Mercy Corps
Charge for the social psychology programs on rehabilitation of earthquake effected children. Conducting TOT 4 times during the lifetime of program, 200+ trainers were brought by the training, and 5000+ people including students, teachers were benefited in almost 100 activities, which mentored and supported by the team I was leading and charging.
Responsibility
- Leading with general program operations and field-based activity; plus partner communications and relations.
- Provide assistance in facilitating the smooth flow of program support operations: Help facilitate activities/meeting/training to all support staff to ensure the smooth, uninterrupted implementation of all programs;
- Management in facilitating the adherence to administrative, IT, HR and logistics procedures and staff policies by support staff.
- Leading in management with data including collection, process and analysis; Responsible for regular monitoring and evaluation for sound program progress;
- Coordinate activities with all involved implementing agencies. Organize meetings with all partner organizations to ensure close cooperation and sharing of lessons learned.
- Coordinate training plans with partner staff and facilitate the smooth flow of training operations; Follow through on program needs as required, such as procurement, meeting scheduling, and consultant finding, etc.
Nov 2008 - Jun 2010
Communication Officer
ActionAid China
Built internal and externa communication channel for ActionAid.
Sept 2005 - Oct 2008
Senior Assistant
ActionAid China, Longzhou
Longzhou is a remote county border Vietnam, as national poor county for decade. I was in charge for developing and conducting programs aiming fight poverty with local farmers. Base on the empower approach, I needed coordinate internal and external resource, conducting training and learning grants for community leaders , especially women, assist them on capacity building and community building.
By managing 50+ community projects and regional programs, 100,000 were benefited directly and indirectly. 50+ community leaders emerge by capacity building grants, 20+ woman leader were developed in their community. Until now, they still play an important role in their community.
Technical Skills
Advanced, >3 Years
Marketing
Branding, marketing with social media, since 2014.
Education
GRI (Global Reporting Initiative)
GRI Certified Training Program Certificate,2019
GRI Certified Training Course based on the GRI Sustainability Reporting Standards
MENTR, Carolina Population Center, University of North Carolina at Chapel Hill
Monitor & Evaluation Certification, 2010
Monitor & Evaluation Fundamentals online course, from MENTR （Monitoring & Evaluation Network of training online Resource, implemented by Carolina Population Center at the University of North Carolina at Chapel Hill, which funded by U.S. Agency for International Development[USAID]）
Yunnan Agricultural University
Bachelor’s degree in Management, 2001-2005
Specialized courses: PRA, Rural development, Economical management of Agriculture, Economics of Agriculture, Development Economics, Social Gender, Rural Sociology.